On a rainy Tuesday in San Franciscokabibe game, Apple executives took the stage in a crowded auditorium to unveil the fifth-generation iPhone. The phone, which looked identical to the previous version, had a new feature that the audience was soon buzzing about: Siri, a virtual assistant.
Scott Forstall, then Apple’s head of software, pushed an iPhone button to summon Siri and prodded it with questions. At his request, Siri checked the time in Paris (“8:16 p.m.,” Siri replied), defined the word “mitosis” (“Cell division in which the nucleus divides into nuclei containing the same number of chromosomes,” it said) and pulled up a list of 14 highly rated Greek restaurants, five of them in Palo Alto, Calif.
“I’ve been in the A.I. field for a long time, and this still blows me away,” Mr. Forstall said.
That was 12 years ago. Since then, people have been far from blown away by Siri and competing assistants that are powered by artificial intelligence, like Amazon’s Alexa and Google Assistant. The technology has largely remained stagnant, and the talking assistants have become the butt of jokes, including in a 2018 “Saturday Night Live” sketch featuring a smart speaker for seniors.
The tech world is now gushing over a different kind of virtual assistant: chatbots. These A.I.-powered bots, such as ChatGPT and the new ChatGPT Plus from the San Francisco company OpenAI, can improvise answers to questions typed into a chat box with alacrity. People have used ChatGPT to handle complex tasks like coding software, drafting business proposals and writing fiction.
And ChatGPT, which uses A.I. to guess what word comes next, is rapidly improving. A few months ago, it couldn’t write a proper haiku; now it can do so with gusto. On Tuesday, OpenAI unveiled its next-generation A.I. engine, GPT-4, which powers ChatGPT.
The excitement around chatbots illustrates how Siri, Alexa and other voice assistants — which once elicited similar enthusiasm — have squandered their lead in the A.I. race.
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